Executive Briefings
Bring the market into the room.
Executive briefings built around the questions your team needs to answer.
Understand a market, competitive shift or new technology through Momentum Works research and first-hand operating experience.
TOPICS WE EXPLORE
Questions we are spending time on
Our briefings draw from the markets, companies and business models we follow closely. The discussion is shaped around what is relevant to the team in the room.
FOR BRANDS AND RETAILERS
Brand growth &
customer ownership
As platforms take a larger role in discovery and customer acquisition, brands increasingly pay to reach customers they may already have. What does that change about the economics of growth — and where should retailers retain control?
A RECENT TALK
Rented reach: The rising cost of growth you don’t own
Jianggan Li · iMedia Retail Summit SEA 2026
Ecommerce & Platform Competition
How Shopee, Lazada, TikTok Shop and newer Chinese platforms are changing the competitive structure of ecommerce.
Global Expansion
Why business models travel differently — and what Chinese and Asian companies are learning as they expand overseas.
Live & Video Commerce
How platforms, brands, creators and MCNs divide the work — and why some content-commerce models scale while others do not.
Food Delivery & Quick Commerce
How fulfilment economics, density and platform competition are reshaping grocery and restaurants.
Logistics & Supply Chains
How ecommerce growth is changing fulfilment networks, automation and cross-border logistics.
AI & Automation
Where AI is actually changing operations today — and where the economics remain unproven.
These are examples, not a fixed menu
If your team is working through a question adjacent to what we cover, talk to us.
WHO BRINGS THE INSIGHTS?
From the people doing the work
Briefings are usually led by Jianggan Li and draw on ongoing Momentum Works research and fieldwork. Depending on the topic, other MW researchers and operators may join the discussion.
Jianggan Li is Founder and CEO of Momentum Works and author of Seeing the Unseen. His work focuses on how business models emerge in Asia, why they work, and what happens when they travel.
SELECTED ORGANISATIONS WE'VE BREIFED AND WORKED WITH
Alibaba · Bank of America · Bradesco Bank · Bytedance · DBS Bank · Geopost · Google · Huawei · Lazada · Tencent
If it is something we follow closely, we can shape a focused discussion around it.
