Sip, Innovate, Repeat: Immersive Workshop

What you can expect?

• High impact case studies into China's next-gen F&B powerhouses: Luckin Coffee, Mixue and Chagee
• Field immersion with guided store visits, market observations, and executive deep dives
   
• Briefings & reflection designed to help your team translate insights into actionable innovation strategies

Why join?

• Learn how China’s F&B giants like Luckin, Mixue, and Chagee launch, adapt, and scale at breakneck speed
• See how tech, customer obsession, and smart execution power their success
• Leave with a toolbox of ideas your team can pilot immediately

Who should join?

• Growth, marketing, and innovation teams
• Product and strategy leaders
• Teams driving customer-centric transformation